An Australian company called Traffic Academy has launched a $300m funding round that is valued at more than $2bn, according to the company’s chief executive.
Key points: The company says it aims to provide a “highly automated” way to measure traffic flow across websites.
Its chief executive, Tim Loehle, says the technology can provide data on how traffic is distributed in different markets, with the aim of reducing traffic congestion.
Loey says it can also be used to improve the efficiency of a website.
Key words: Traffic academy, online traffic management, traffic school, traffic analytics, website traffic source Business Email article Tim Loyahle is chief executive of Traffic Academy, a Australian online traffic analytics firm that has been acquired by Google for about $2 billion.
The company’s website says its technology is “highly efficient” and can “provide insight on how to improve user experience and website traffic flow”.
Loehy, who previously ran a marketing agency called TrafficCards, previously ran an online marketing firm called D3 Digital.
The Australian Government, the Australian Securities Exchange and other financial institutions have invested in the company, as has the Australian Tax Office.
Mr Loehl has said he hopes the funding will enable the company to grow in Australia, and expand its US operations.
Loyaha said that its technology could be used in a number of ways, including to improve online marketing.
“We are using this technology to measure, track and analyse traffic flow in the world’s most visited websites,” Mr Loyahu said.
“With our network of partners and advisors, we are able to take advantage of the latest data to understand the market and target content. “
“As well as delivering results, we can help clients achieve better customer engagement, better returns and reduce costs.””
We are currently looking for an experienced team to help us scale our team and develop the technology.””
As well as delivering results, we can help clients achieve better customer engagement, better returns and reduce costs.”
We are currently looking for an experienced team to help us scale our team and develop the technology.
“Our goal is to deliver on our vision to bring together industry experts from a variety of industries and understand their needs and requirements.”
Loyaho said the new funding would help the company scale its US operation.
“The new funding is going to enable us to increase our international presence and expand our operations in the United States,” he said.
The investment comes on the back of a $1.1bn investment last year by Google’s parent company Alphabet.
Mr Leichle told the Financial Review that Google’s $2.6bn acquisition of TrafficCard was part of its strategy to boost its US traffic analytics and marketing capabilities.
He said that TrafficCars’ technology would be integrated into Google’s search algorithm, which he said could be an “important piece” in the overall strategy of the company.